Most businesses know SEO will help their websites rank higher in search engines which in turn improve the overall searchability and visibility of their brand. For search engines, SEO determines which sites deserve to rank higher for query into its search engine result page.
A question to be asked, what other real benefits does SEO offer? And why do they need to invest in SEO? If you have questions like these, you should really need to know more about SEO.
These 10 important reasons will clarify, why businesses should use SEO to take their brand to the next level.
1) Organic Search is a primary source of traffic.
The global internet penetration has grown to 59 percent with some of the countries ranking up by 95 percentage . With internet usage being at an all-time high and increasing, a business must leverage this for their benefit.
Most internet users visit Google at least once a day to get information. Google owns a chunk of the online search traffic and is a clear cut leader. Businesses having SEO optimized websites are much more likely to gain more visitors due to the fact that organic search plays a big role in bringing in new traffic to websites. Thus google being the most visited website in the world and being a leader in search, it is important to it follow guidelines for better ranking.
2) SEO can help build trust and credibility.
The Process of SEO involves making fundamental changes in a website that would bring improved usability of your site positive customer experience. A website designed from the ground up which is optimized for SEO can make your brand stronger, better, and well recognized.
SEO is all about improving user experience including site speed, web design, content, mobile-friendliness of your website, and so on. This all is the reflection of how the web site visitor perceives your brand. You should invest in them when you’re building your brand which can cater to both the search engines as well as a website visitor.
3) It cheaper than other promotion activities
According to one research, good SEO provides a 15% conversion rate compared to traditional methods of outbound marketing which has conversion rates of 2%”.
Another important aspect of SEO is you will accrue long terms of traffic to the website compared to other ways of online marketing. Paid marketing generates fast traffic but will not sustain traffic. SEO, although it takes time, will give sustainable traffic in the long run.
SEO has the highest ROI in marketing methods because the target audience of SEO is those who are looking for particular products and services. That is the reason, it has the highest click-through rate compared to other online marketing activities.
4) Local SEO brings more traffic and conversion
Local SEO is optimizing your website for a specific locality, so the people nearby can find you easily when in need. According to one study, 86% of consumers use the Internet to find local businesses. With the rise and domination of mobile traffic, local search has become an essential part of SEO in a broader term.
Local SEO focuses on specific locations such as locality, city, and even country, to establish a presence on a local level in the search engine result page. Optimizing for a specific locality tends to be less competitive, which makes it easier to start ranking in your local area.
Using Google My Business and social media profiles can help your business feature in searches with a description and other relevant information. Special emphasis should be put to get reviews on Google, as well as other review sites related to your industry. Online reviews have one of the highest impacts on the purchasing decisions of customers which can further add credibility to your business.
5) SEO Results Can be Measured
Everything of your SEO can be measured, reviewed and corrected with proper tracking and analytics. By doing this continuously, you can improve your strategy and ensure your ROI. The analytics data can help to keep improving your SEO and to understand your audience. Further, the data can help to understand how certain actions can affect performance and growth.
6) Your Competitors are Doing It
SEO can help you get ahead in the competition. If your competitor has a search engine optimized website then they are more likely to have more customers and make more sales. You don’t want to lose customers to your competitors. Your competitors will always be working to outrank you, and the search result will always be changing. So, for this simple reason, in today’s competitive market you must have your SEO strategy in place to get ahead in the competition.
7) You’ll Receive Impressive ROI
SEO can bring the best return on investment in the long run if done as an on-going process. According to on stat more than 50% of revenue is captured by organic traffic. You don’t require paying for clicks in SEO, instead, you will have to invest time and money into getting the desired results.
SEO is a long-term strategy; the question concerning an ROI will be a matter of time. With a bit of patience, it even gives a better return than any other online marketing efforts.
8) Good SEO Improves User Experience
Good user experience is part of SEO. Google’s latest algorithm updates can interpret good and bad user experience. Google focuses on directing users to sites that have relevant content as well as having a good user experience.
Technical factors such as mobile-friendliness, usability, site speed, etc play a much bigger role in rankings. Quality SEO leverages these factors to bring a positive user experience which helps the brand to excel in google organic search results.
9) SEO isn’t going anywhere
SEO is constantly changing and its importance is going to grow as the years go on. So if you are not doing SEO for your website then it’s time to reevaluate and put SEO at the forefront of your strategy. Google is constantly upgrading their algorithms and updating the methods to rank websites. These changes can negatively impact how a site ranks and receives search traffic if you do not adapt to new tactics and strategies.
Search engine optimization is a powerful force to market your business. It is considered to have the highest ROI to market your website. Since search engines are going to stay, as long as people use search engines it won’t be changing anytime soon (if ever). You’ll want your business to list on top for them to find your business.
10) Generate Quality Leads for your Business.
The visitors you get to your website through SEO are looking for products/services you are selling. SEO brings highly targeted visitors to a website because they found you in a search engine result with an intended search. So it is important to invest in having proper content and a list of products/services with targeted consumers in mind. The more quality leads result in more conversions.
SEO can give you consistent organic traffic and results. It makes more sense to get found by those who are looking for you. So it is vital to have an SEO strategy in place for long-term success.
With internet usage being all-time high, now for a business investing in SEO is more important than ever before. With continuous updates in the Google ranking algorithm, your business needs to have an SEO strategy to embrace such changes. The fact is that SEO is not going away and there will further growth of the use of search engines to find the product or service. SEO becomes the most important component of any business branding efforts for online survival.