1) Speed up your website load time
Research has shown that the main reason for higher bounce rate is website speed. A website visitor doesn’t have the patience to wait for a slow website to show up; they expect the website to load absolute immediately. Site speed is one of the factors Google uses as a ranking signal in their algorithm, and it serves as one of the factors that determine whether your website shows up in the search results. This is another reason why you must care to make your site as fast as possible.
2) Let the User Scroll
Scrolling is faster than clicking, having information stacked down helps the user to view the information without breaking concentration. Don’t compress information into tabs and accordion instead lay information by designing a slightly longer page.
3) Utilize the Fold
In web design, the fold refers to the content that displays on the top of a page without requiring the visitor to scroll. Although the arrival of smartphones or tablets have changed the way users browse. These devices make it easier for the visitor to scroll and ever curious visitor tend to scroll to read more before making buying decisions. These changes led many designers to debate how relevant the fold is. There are hundreds of screen sizes, ranging from smartphone to high-resolution desktop screens. There is still a fold for every screen and an average fold for all website visits. So there’s a fold and concept of “above the fold” is still meaningful. This part of the page creates a visitor’s first impression, so you need to make it count and place the content that is most important to achieve your business goals.
4) Design with visual hierarchy in mind
Visual hierarchy is presentation of the content on the web page to allow users to understand information easily. Certain section of website can be highlighted more by assigning different visual characteristics such as font size, color, background etc. A designer can make user perceive certain section up in the hierarchy by drawing the viewer’s attention.
5) Implement Calls-to-Action
Once you have visitors on your website, let them know what to do next. Highlight specific thing to make the visitor take immediate action. Call-to-action is one of the many elements that dictate the user next steps. Decide on what one or two actions you want the visitor to take, whether an action such as “subscribing to blog” or clicking through to “Learn more”.
6) Keep it Simple
It is important to know what to display to visitors. Visitors don’t like clutter. Most people list of everything they want on the home page which can distract the user and he will not know where to look and can lose a coherent experience. A new study by Google has revealed that complex designs are less likely to be perceived by visitors as beautiful. A better design will have necessary elements which are more potent and low visually complex. This will make the website simple and clean, and perceived beautiful by visitors.
7) Don’t Ignore Standards
A website that follows standards works and is more likely to be loved. Weird and unusual layouts can confuse visitors as many will have no idea how to interact with your website. It is better to design creatively within standards rather reinvent the layout and loose visitor.
8) Write Meaningful Headlines That Works
A great headline or subhead is a powerful part of a website to grab the attention of the visitor. A descriptive headline on the top of the homepage can grab attention and engage the user. A non-descriptive headline can confuse the visitor and it may not be clear to the user what that section is discussing. Write a meaningful descriptive headline rather than a fancy and vague headline. A descriptive headline is also an opportunity to target keyphrase and bring relevance which can also help to improve your SEO score.
9) Create Good Content Copy
Good content is important to deliver right message to website visitor. If you have good design, effective content will only add real meaning to website. Effective content will make the visitor return to website again and again. Relevent content will also considerably help in website discoverability in search engine.
10) Focus on mobile friendly design
Mobile users accounted for more then half of total online traffic as per latest reports. So it more than important to consider mobile users when designing your next website. Mobile users should get good user experince and website should provides information they’re looking for. Google search engine give priority to responsive websites over non-responsive websites in their search results. So it’s critical to design website focusing mobile users.